ANALOGI Jurnal Ilmu Sosial dan Humaniora

Representasi Standar Perempuan Cantik dalam Iklan Perawatan Rambut L'oreal di Tiktok

2026-02-04T12:08:23+07:00

This advertisement features a representation of straight hair as the ideal hair for women. Advertisements often promote certain beauty standards, particularly by idealizing straight hair as a characteristic of the "perfect" woman. In society, women who are considered ideal are usually depicted with straight hair, fair skin, smooth complexion, and slim bodies. This representation creates a narrow beauty stereotype, pressuring women to conform to these standards in order to be accepted or considered attractive. This advertisement features the representation of straight hair as the ideal hair for women. Advertisements often promote certain beauty standards, particularly by idealizing straight hair as a characteristic of the "perfect" woman. In society, women who are considered ideal are usually depicted with straight hair, fair skin, smooth complexion, and slim bodies. This representation creates a narrow beauty stereotype, pressuring women to conform to these standards in order to be accepted or considered attractive. In this study, it was found that straight and neat hair for women is something that many women idolize. Meanwhile, in Indonesia, there are distinctive hair shapes that vary in each region.

Klaim Superlatif dan Penyesatan dalam Iklan Lux dan Shopee terhadap Tinjauan Etika

2026-02-04T12:09:01+07:00

Advertising plays a crucial role in marketing by conveying information about goods and services to consumers. It has evolved beyond mere promotion to influence consumer perceptions and behaviors, especially in the context of globalization and technological advances. However, ethical challenges have emerged, including misleading information and the exploitation of vulnerable groups, which can result in negative social impacts. This research employs a qualitative descriptive approach to analyze potential breaches of the Indonesian Advertising Ethics Code as observed in the Lux Hijab Series and Shopeepay Later advertisements. Key violations included the use of superlative language, misleading claims about product ingredients, and religious exploitation for marketing purposes. The study highlights the importance of adhering to ethical advertising practices and the legal obligations tied to transparency and accountability in marketing communications. Findings suggest the need for careful consideration of ethical standards in advertising to avoid consumer deception, thereby contributing valuable insight into the significance of ethical adherence in promotional activities.

Representasi Klaim Merakyat dalam Iklan TVC “Coblos Nomor 3, Menangkan Rakyat” Pasangan Ganjar-Ma’fud dalam Iklan Pemilihan Presiden 2024

2026-02-04T12:10:30+07:00

This study aims to analyze the representation of the populist claim in the political advertisement of the Ganjar-Ma’fud duo, titled "Vote for Number 3, Champion the People," during the 2024 Presidential Election. Using Roland Barthes' semiotics approach, this research explores the meanings embedded in the advertisement, focusing on three main aspects: denotation, connotation, and myth. The analysis covers 3 scenes in the advertisement, highlighting the role of celebrities as symbols of the people. The findings reveal that the advertisement strategically employs celebrities to create an image of the candidates as close to the public. At the denotative level, celebrities are shown in situations depicting togetherness with the general public. The connotation that arises is that these celebrities represent the entire populace, giving the impression that the Ganjar-Ma’fud pair genuinely represents the people's interests. The myth created reinforces the narrative that celebrities, due to their popularity, possess the capability to represent and advocate for the people's aspirations in the political arena. This study underscores the significance of television as an effective political campaign tool, despite the growing dominance of social media. The findings provide insights into political communication strategies that leverage celebrity popularity to garner public attention and support. The study suggests further exploration into the long-term impact of using celebrities in political campaigns on public trust and the quality of democracy.

Analisis Manajemen Persediaan Bahan Makanan dengan Metode EOQ

2026-02-04T12:11:05+07:00

This study analyzes the inventory management of food ingredients in the Nutrition Unit of Kumala Siwi General Hospital Mijen Kudus by applying the Economic Order Quantity (EOQ) method. The nutrition unit is responsible for providing daily meals for inpatients, so it requires effective and efficient inventory management. The current practice shows high ordering frequency and indications of over stock for several items, especially rice, which may increase ordering and storage costs. This research aims to describe the existing inventory management policies and to evaluate the effectiveness of the EOQ method as an alternative planning tool. The study uses a descriptive quantitative design with data obtained through interviews, observation, and documentation of annual usage, ordering frequency, and inventory-related costs in 2023. EOQ calculations are performed for six types of food ingredients: rice, chicken eggs, carrots, melon, watermelon, and catfish. The results show that the implementation of EOQ reduces the frequency of ordering for all items, for example rice from 96 to 31 orders per year and watermelon from 180 to 10 orders per year. Total ordering costs decrease by 82.84%, from IDR 2,564,000 to IDR 440,000, while total usage costs decrease by 0.47%, from IDR 110,812,200 to IDR 110,295,490. These findings indicate that EOQ is effective in helping the hospital nutrition unit control inventory more efficiently without disrupting the continuity of food service for patients.

Strategi Coping Mahasiswa dalam Menghadapi Burnout Akademik

2026-02-04T12:12:50+07:00

Academic burnout is a phenomenon that is increasingly experienced by students as academic demands in higher education increase. Pressures such as heavy workloads, tight deadlines, academic achievement demands, and difficulties in understanding lecture material can trigger physical, emotional, and mental fatigue in students. This condition has the potential to reduce learning motivation and concentration, as well as impact students' psychological well-being if not managed properly. Therefore, students need to have appropriate coping strategies to deal with the academic pressure they experience. This study aims to identify the coping strategies used by students at Muhammadiyah University Klaten in dealing with academic burnout, as well as to understand how these strategies are applied according to the conditions faced. This study uses a descriptive qualitative approach with data collection through an open questionnaire based on Google Forms. The research subjects consisted of eight students in their 3rd and 5th semesters who were selected based on their experiences in dealing with academic pressure. Data analysis was performed using thematic analysis with reference to Lazarus and Folkman's coping theory. The results showed that academic burnout was triggered by several main factors, namely excessive academic workload, close deadlines, difficulty in understanding lecture material, and limited time management skills. In dealing with these conditions, students applied various coping strategies, including problem-focused coping, emotion-focused coping, and avoidance coping. In addition, social support from friends, family, and the surrounding environment also played a role in helping students reduce their academic stress levels. This study confirms that the coping strategies used by students are situational and tailored to the characteristics of the stressors and the conditions of each individual.