ANALOGI Jurnal Ilmu Sosial dan Humaniora

Representasi Peran Ganda Perempuan dalam Iklan Royco Versi Kaldu Ayam

2025-08-05T21:27:32+07:00

Penelitian ini mengkaji peran ganda perempuan yang digambarkan dalam iklan Royco versi kaldu ayam. Perempuan sering kali harus menjalankan tanggung jawab domestik dan publik karena kebutuhan ekonomi, sehingga mereka perlu mengelola peran ganda sebagai ibu dan pekerja. Terbukanya peluang bagi perempuan dalam ranah publik memberi mereka kebebasan untuk memilih pekerjaan antara domestik dan publik, atau bahkan keduanya secara bersamaan. Studi ini bertujuan untuk menganalisis bagaimana peran ganda tersebut direpresentasikan dalam iklan dengan menggunakan analisis semiotika Roland Barthes untuk mengungkap makna denotatif, konotatif, dan mitologis dalam iklan tersebut. Hasil penelitian menunjukkan bahwa iklan tersebut memperkuat peran tradisional perempuan dalam rumah tangga, tetapi juga menggambarkan perempuan sebagai individu yang mandiri dan mampu berkontribusi di ranah publik. Selain itu, iklan menunjukkan bahwa perempuan memiliki kemampuan untuk mengelola berbagai tanggung jawab tanpa mengorbankan peran mereka di keluarga. Studi ini menggarisbawahi bahwa masyarakat masih mengharapkan perempuan untuk menjalankan peran ganda. Penelitian ini menyarankan agar iklan di masa depan lebih berfokus pada representasi yang seimbang dan inklusif, yang tidak hanya menonjolkan peran domestik perempuan tetapi juga mengakui dan menghargai kontribusi mereka dalam berbagai aspek kehidupan. Representasi yang lebih seimbang dan memberdayakan ini dapat membantu mengubah persepsi masyarakat dan mendukung pencapaian kesetaraan gender secara lebih luas. Dengan demikian, iklan dapat berperan penting dalam mempromosikan perubahan sosial yang positif dan mengurangi stereotip gender yang sempit.

Pelanggaran Etika Pariwara dalam Iklan Affiliate Shopee di Thread X

2025-08-05T21:27:32+07:00

Affiliates are people who promote a company's goods or services. They can be bloggers, website owners, social media users, or other digital marketers. Affiliates use affiliate links to direct customers to the company's site and receive a commission on sales made through the affiliate links.The purpose of this research is to identify ethical violations in Shopee affiliate advertisements on thread X. The theories used are affiliate and advertising ethics. The research method used is descriptive qualitative. This study found that affiliate accounts on social media X violate advertising ethics for their own gain.

Representasi Stereotype Maskulinitas Pria dalam Relasi Antar Kelas di Iklan Total Care

2025-08-05T21:27:32+07:00

This study aims to explore the stereotypical representation of male masculinity in interclass relations shown in Total Care advertisements. This topic was chosen because advertisements have a significant impact on people's perceptions of gender and social class. The research method used was to collect data from various Total Care advertisements aired in the mass media and conduct qualitative analysis with a semiotic approach. The research shows that these advertisements tend to portray strong and dominant masculinity, with male characters portrayed as protectors and providers. In addition, there is a difference in representation between upper-class men and lower-class men, where upper-class men are often depicted in the context of power and success, while lower-class men are often depicted in the context of weakness and dependence. The conclusion of this study confirms that Total Care advertisements not only reflect stereotypes of masculinity, but also reinforce power relations between social classes. This research is important to understand how the media contributes to the formation of gender and class identities in society. This research is also expected to be a reference for further research on the influence of media on gender and social class perceptions.

Representasi Peran Perempuan dan Kesetaraan Gender dalam Iklan Skincare Forebie

2025-08-05T21:27:32+07:00

Abstract

This study examines the representation of women's roles and gender equality in Forebie skincare advertisements on social media platforms, particularly Instagram and TikTok. While women's representation in advertising has historically been constrained by gender stereotypes, the emergence of feminism and "femvertising" trends has led to more diverse and empowering portrayals. Using a qualitative approach with a case study design, this research analyzes how Forebie communicates gender equality messages through visual and narrative elements in their advertisements. Through semiotic analysis of images, text messages, symbols, and overall advertising tone, the study evaluates whether Forebie perpetuates traditional gender stereotypes or offers a more progressive perspective. The findings reveal a complex interplay between commercial interests and gender representation, where Forebie shows potential for promoting more inclusive narratives while still occasionally reinforcing traditional beauty standards. The analysis identifies opportunities for local brands to utilize social media in advancing gender equality discourse, though challenges remain in balancing market demands with progressive representation in Indonesia's traditional social context.

Peran Budaya Organisasi dalam Meningkatkan Kinerja Pegawai pada Lembaga Pemerintah

2025-08-05T21:27:32+07:00

This study aims to analyze the influence of organizational culture on employee performance in a government institution. Organizational culture is considered an important factor that can create a productive work environment and support the achievement of institutional goals. This research uses a quantitative approach through a survey technique involving 60 employees selected using purposive sampling. The research instrument was a Likert scale questionnaire that had been tested for validity and reliability. The results showed that organizational culture has a positive and significant influence on employee performance, with a regression coefficient of 0.625 and an R Square value of 0.391. These findings indicate that organizational culture explains 39.1% of the variation in employee performance. This study emphasizes the importance of strengthening organizational culture to enhance the effectiveness and performance of employees in the public sector.

Dinamika Kontak Penghayat Sapta Darma Yogyakarta dan Masyarakat Sekitar dalam Menjaga Keharmonisan

2025-08-16T05:48:01+07:00

This study aims to explore the history, forms, and factors that contribute to effective contact between the Sapta Darma adherents in Yogyakarta and the surrounding community so the intergroup harmony has been maintained over time. The research employs a qualitative approach with a phenomenological method to understand the subjective experiences of the informants. The findings show that contact between the two groups occurs through both direct and indirect interactions. Direct contact takes place through various social activities such as neighborhood gatherings, PKK meetings, the tirakatan night on August 17th, community service (kerja bakti), village outings, night patrols (ronda), and elections held at the Sanggar Candi Sapta Rengga. Meanwhile, indirect contact occurs via communication platforms such as WhatsApp. These interactions are considered positive and effective as they fulfill the four key conditions proposed by Allport's contact theory: equal status, common goals, cooperation, and support from authorities. The effectiveness of this contact contributes to the development of a harmonious relationship, marked by mutual respect, openness, tolerance, and acceptance of religious differences. In addition, the study identifies relational principles rooted in the local Javanese culture of Yogyakarta—such nuwun sewu, tepo sliro, srawung, and nrimo—which further reinforce intergroup interaction and help sustain social harmony within the framework of local cultural values.

Keyword: Intergroup Contact, Sapta Darma, Intergroup Harmony, Indigenous Psychology